For the Artpath Alliance, a unique summit founded by Florence Art Gallery to unite small gallery owners, we crafted a vibrant visual identity that reflects Florence’s rich cultural heritage and Artpath’s collaborative spirit. This project encompassed a logo, poster, and lanyard tag design, all unified by a modern, artistic aesthetic that speaks to the innovative yet grounded nature of the summit. Artpath Alliance is more than a conference; it’s a platform for gallery owners to connect, exchange ideas, and forge pathways in the art world. With Florence as its backdrop, this branding project encapsulates both the elegance of tradition and the boldness of contemporary art.
