The 221 Kombucha brand embraces a vibrant, playful approach that reflects the product's natural roots and community-focused ethos. The label design combines bold, geometric elements with soft, organic illustrations to evoke a sense of balance between modernity and nature. The vivid yellow backdrop paired with delicate floral motifs, like the butterfly pea flower, hints at the refreshing and health-forward aspects of the brew. This minimal yet lively aesthetic aligns with the brand’s core values—sustainability, health, and locality—creating an energising and refreshing packaging experience as the kombucha itself.
